Color Palette

The following colors are Office of Information approved colors for all products and infographics. The dark blue and white are primary Advocacy colors. Use of any color not on this list should be approved by the Office of Information.

Primary Colors

SBA Grey
Hex #969696
RGB: 150, 150, 150

SBA White
Hex #FFFFFF
RGB: 255, 255, 255

Secondary Colors

SBA Yellow
Hex #F1C400
RGB: 241, 196, 0

Color Accessibility

  • Note that the SBA Grey (Hex value: #969696) should not be used for text or as a background for white text. An alternative dark gray (Hex value: #686868) may be used in such instances.
  • All font and/background color combinations must at least meet the WCAG AA level contrast ratio for that text size. For more information, visit WebAIM’s Contrast Checker.
  • Advocacy uses two additional colors mainly for decorative purposes due to their lighter contrasts of blue – Hex: #83DCFF and Hex: #CFF6FF.

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