Color Palette

The following colors are Office of Information-approved colors for all print and digital products. The dark blue and white are the primary Advocacy colors. The Office of Information should approve the use of any color not on this list.

Primary Colors

Hex #223369

sba

blue

Hex #CA2026

sba

RED

Hex #969696

sba

gREY

Hex #FFFFFF

sba

WHITE

Secondary Colors

Hex #007DBC

tEAL

blue

Hex #1B1E29

ONYX

GREY

Hex #197E4E

SBA

GREEN

Hex #F1C400

SBA

yellow

Color Accessibility

Advocacy uses two additional colors mainly for decorative purposes due to their lighter contrasts of blue – Hex: #83DCFF and Hex: #CFF6FF.

Note that the SBA Grey (Hex value: #969696) should not be used for text or as a background for white text. An alternative dark grey (Hex value: #686868) may be used in such instances.

All font and/background color combinations must at least meet the WCAG AA level contrast ratio for that text size. For more information, visit WebAIM’s Contrast Checker.


Previous

Logo System

Next

Typography