Advocacy Style Guide

Office of Advocacy employees should follow the best practices outlined in this stylebook to produce effective and consistent communications products for all.

This guide goes beyond basic grammar and style points. It’s not traditional in format or content. We break down many grammar rules for clarity, practicality, or preference, and also include tips for producing accessible content.

We’ve organized the guide by topic according to the different types of content we produce, allowing you to reference specific sections as needed or browse through them sequentially.

Logo System

Our logo is modern, strong, and meaningful. This guide covers the proper use of our primary and secondary logos.

Templates

Download our current Microsoft Office templates for regulatory alerts, comment letters, and slide decks. (Internal use only)

Typography

Our brand uses two open-source font families, Source Sans Pro and Merriweather. This guide covers font pairings and alternatives.