Writing Goals and Principles

With every piece of content Advocacy publishes, it’s important to:

Know Your Audience. Understand the specific needs, concerns, and challenges faced by small businesses. Tailor your messages to resonate with their experiences and priorities.

Be Clear and Concise. Use straightforward language and avoid jargon. Small business owners often have limited time, so getting to the point quickly will help ensure your message is understood.

Highlight Benefits. Clearly explain how your initiatives, resources, or proposed changes will benefit small businesses. Focus on tangible outcomes such as cost savings, increased efficiency, or regulatory relief.

Use Data and Stories. Support your messages with relevant statistics and share success stories from other small businesses. Real-life examples can illustrate your points and make your communication more relatable.

Call to Action. Be explicit about what you want small businesses to do in response to your communication. Whether it’s participating in a survey, commenting on a proposed rule, attending an event, or providing feedback in some other way, a clear call to action can drive engagement.

Utilize Multiple Channels. Leverage various communication platforms (social media, webinars, roundtable events, etc.) to reach small business owners where they are most active. This increases the likelihood of engagement with your messages.

Invite Feedback. Encourage small businesses to provide their input and share their experiences. This not only fosters two-way communication but also ensures that your initiatives align with their needs.

Be Consistent. Maintain a consistent voice and messaging across all communications. Regular updates about your initiatives and ongoing encouragement can build trust and engagement over time.

Empower Advocates. Identify and collaborate with small business influencers (our regional advocates) within the community. These individuals can help amplify your message and encourage action among their peers.

Foster Relationships. Engage regularly with small businesses to build rapport. Personalize your communications and show that you value their input and partnership, which can lead to stronger buy-in for your initiatives.