Voice and Tone

At Advocacy, we advance the views and concerns of small business before Congress, the White House, federal agencies, federal courts, and state policymakers. To do this, we conduct various regulatory, research, and outreach efforts to educate our stakeholders and other interested parties.

Whether individuals are aware of their needs or are unfamiliar with us, every communication we produce serves to educate and inspire participation. We convey our advocacy through the insights we provide.

So, that means we produce content that:

Encourages audience-centric engagement. Our voice is friendly and approachable. We use a conversational tone that invites small business owners to engage with our content.

Tone: Acknowledge the diverse challenges within the small business community, showing that we listen and genuinely care.

Is clear and concise. Direct and straightforward. Use a simplistic approach that clearly communicates your message.

Tone: Assertive yet respectful. Ensure your message gets across confidently while valuing the recipient’s time by being concise.

Has benefit-oriented messaging. Focus on the potential benefits and opportunities that small businesses can gain.

Tone: Action-oriented and motivating. Use language that drives enthusiasm, urging small business owners to take steps toward improvement.

Is data-driven. Ensure content is informative and relatable. Combine factual information with personal stories, maintaining a balance that draws interest and credibility.

Tone: Engaging and inspiring. Use storytelling techniques that evoke emotions, making data feel relevant and impactful.

Has strong calls to action. Clear and directive. Ensure that your content is easily understood, guiding small business owners on what to do next.

Tone: Urgent and persuasive. Create a sense of importance around the actions you are encouraging them to take, highlighting the value of their participation.

Has multi-channel outreach. Use your voice on social media.

Tone: Keep the core message uniform while adjusting the delivery style to fit each channel’s unique characteristics.

Has a feedback-driven approach. Encourage dialogue by using language that expresses willingness to listen and learn from small businesses.

Tone: Keep it appreciative and constructive. Thank small businesses for their insights, recognizing their contributions to improving policies and communications.

Has consistency and is trust-building. Establish expertise while remaining relatable to foster trust and credibility among small business owners.

Tone: Provide consistent messaging that small businesses can rely on, reinforcing your commitment to their interests.

By carefully considering the voice and tone used in communications, the Office of Advocacy can enhance its effectiveness in reaching small businesses. A well-defined voice and an appropriate tone not only convey your message clearly but also foster relationships built on trust and partnership, ultimately encouraging action and engagement within the small business community.